I’m going to explain two ways to do this. How to Choose The Best Google My Business Category For example, if you’re trying to get more leads as a roofer you would want to select roofing contractor as your primary category and Google would not want you to also set general contractor as a secondary category.Īgain, you’ll definitely want to test this yourself as choosing the correct categories is a top local ranking factor according to most experts. What Google wants you to do is to choose the most specific category for your business if it’s available and not use more general ones as well. Some people have reported results that when removing additional categories they also saw a decrease in the number of search results they ranked for. That being said, we encourage people to test this themselves. Google’s guidelines hint that they want businesses to use the fewest categories possible when setting this up. This number fluctuates periodically (currently sitting at 3,950). There are over 3500 different GMB categories. More will end up confusing Google in many cases and dilute your ability to rank for your primary categories. Our advice is to set no more than 4 total. You can skip straight to a full list of GMB categories here.
You’re permitted to set one primary category and up to 9 secondary categories. Advice on Choosing the Number of Business Categories It’s important that you select the right categories when setting this up as it is one of the most important factors that will make you appear in relevant search results in both the local pack and Google map searches. You can set both primary and secondary categories for your Google My Business listing.
Google My Business categories (or Google maps categories) are very important fields that you set for your GMB listing that describe what your business is both to people and search engines.
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