These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins.
Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force.
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